After successfully approaching Coachella, H&M once again made a breakthrough in 2015 with collaboration with the sport and fashion icon, David Beckham.
For the Spring 2015 collection, David would choose his favorite men’s fashion suits of Modern Essentials collection at H & M to create the Modern Essentials selected by David Beckham. The collaboration between H & M with David is not the first time as David has designed Bodywear collection. Modern Essentials selected by David Beckham will be celebrated with an ad campaign that was filmed by director Marc Forster, who directed Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace and World War Z. David Beckham Bodywear will also create a collection of spring new for H&M. Both collections will be launched in stores and online around the world on March 5.
“I am very pleased and excited to continue and expand collaboration with H&M to choose my favorite outfit of Modern Essentials collection for this spring….. Marc Forster is one of my favorite directors – I can not wait to reveal a new ad campaign with H&M’s, “said David Beckham.
Modern Essentials selected by David Beckham focuses on an important feature of Spring Summer 2015 which include linen bomber jacket; white chalk washed denim jacket; car coat (semi-fitted coat along the mid-thigh); linen blazer; nuanced city polo tops and white poplin shirt.
Meanwhile, for Bodywear collection includes casual wear that suits perfectly; shirt without collar (Henley), raglan sleeved tops, crewneck top and jersey vest. The dominat color is navy blue, melange gray and broken white, with reddish orange accents. The lines appear as ornaments or in whole outfit, add a new classic impression.